ADVERTISING MEDIA REVIEW

Last updated: 17 April 2009

As a service to the profession, the GHR has instituted this online project that will enable practitioners to both contribute to and benefit from, information on the respective merits of the various advertising media currently available for marketing purposes. It will be featured as an ongoing facility and will be regularly updated in line with all received responses. To facilitate this, the form may be downloaded as a PDF file from the blue link at the bottom of this page. Once completed, you may email it back to admin@general-hypnotherapy-register.com as an attachment. Although this information is intended as a guide only, it may nonetheless assist you in deciding where best to invest your advertising budgets and help ensure that you do not commit funds to areas that are unlikely to deliver profitable results.

Ratings are featured as a score from 0 to 10, where 0 represents “EXTREMELY POOR RESULTS” and 10 represents “EXCELLENT RESULTS”. (N.B. Scores are averages of all responses received to date.) No account has been taken of the actual advertising costs involved or whether the client enquiries received translated into actual client appointments.

                                                           ADVERTISING MEDIUM                                                         RATING (0 to 10)

YELLOW PAGES DIRECTORIES (Corporate Ads)

      5.6

YELLOW PAGES DIRECTORIES (Private Ads)

      4.4 

THOMSON DIRECTORIES (Corporate Ads)

      3.2

THOMSON DIRECTORIES (Private Ads)

      2.1

OTHER HARD COPY DIRECTORIES

      0.4

YELL.COM (Website)

      2.3

THOMSONLOCAL.COM (Website)

      1.7

GENERAL HYPNOTHERAPY REGISTER (GHR) Website

      6.1

OTHER INTERNET SITES (Commercial)

      2.1

NATIONAL NEWSPAPERS

      1.1

LOCAL NEWSPAPERS

      3.2

HEALTHCARE PUBLICATIONS (i.e. Magazines & Periodicals)

      0.9

DOCTOR/DENTIST PATIENT INFORMATION MATERIAL

      2.1

HOSPITAL WAITING AREAS (i.e. Electronic Notice Boards)

      0.5

POST OFFICES etc (i.e. Electronic Notice Boards)

      0.6

RETAIL OUTLETS (e.g. Supermarket Notice Boards)

      1.0

The above data is being compiled solely for informational purposes and entirely from responses received from customers of the various services listed.  All ratings entered are averages of those received at the date of publication, are included without comment of any kind and do not necessarily reflect the opinions of either the GHR or GHSC.

OTHER MARKETING SUGGESTIONS

As a consequence of an initial circularisation of approximately 1,800 GHR practitioners prior to publication of this project, a number of other marketing media were identified. With the exception of the GHR’s own website (which is consequently featured in the above table), there were insufficient responses to provide a rating, although most carry a brief comment in brackets. Although this project is primarily intended to feature marketing media which have a cost implication, certain of the following (although clearly not meeting this criterion) have been included solely on the grounds of their possible usefulness for promotional purposes. (N.B. The items are listed alphabetically and therefore not in any particular merit-based order.)

  • BT phone book

  • Flyers enclosed with local free sheets / papers (mixed rating)

  • Leaflets placed, with permission, in local Health Clinics, Chemists, Doctor  / Dentist waiting areas, Gym & Leisure Centres, etc (mixed rating)

  • Local door drops (mixed rating)

  • Local Radio (high rating)

  • Natural Healing Fares, i.e. stands (medium to high rating)

  • Other Professional Body websites

  • Own website (high rating)

  • Parish Magazines etc

  • Referrals from other CAM Practitioners

  • School Publications / Planners etc (low rating)

  • Talks & Presentations (high rating)

  • Word of Mouth (naturally dependent upon your reputation but a high rating)

 

 Advertising Media Response Form

 

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